Rowan Isaacs

Why A Promotional Program Is An Investment That Works

As many companies reel in their spending and cut corners wherever they can, investments in advertising and promotions are taking big hits. While these areas can seem like good places to cut, the logic does not hold. With consumers also tightening their sp... Read >

Promotional Ideas That Work

It doesn't really matter what the ultimate message is, promotional ideas are meant to sell something. Whether it's a product, service, way of life, cause or particular company, making sure the call to action is clearly conveyed and the materials selected ... Read >

Promotional Gifts Deliver A Double Bonus

Companies and organisations have a lot of options available to them when it comes to advertising and marketing. From television spots to newspaper adverts, the choices are certainly not limited. When a double bonus is desired for the expenditure, promotio... Read >

Promotional Companies Deliver Advertising That Sticks Around

Purchase a newspaper advert and the effectiveness will have a very short shelf life considering the prices attached. Once the run is over, the message will likely be forgotten. The same can be said for other forms of traditional promotion like television,... Read >

Promotional Clothing Has A Lasting Impact

A good advertising campaign will pay for itself and then some. A great campaign will do those things and even more. When promotional clothing is selected to get the job done, the rewards can keep coming in just like royalty checks for performing artists. ... Read >

Why Promotional Items Have An Effect On Buyers

Spending money on promotional items in this economic climate might seem like a luxury for a business, but it's not. The fact of the matter is that promotions can have a very big impact on clients and potential buyers. There are certain features that creat... Read >

Promotional Bags Send The Right Message

When it's time to create a promotional advertising campaign that puts something tangible in customer and would-be customers' hands, the options can be staggering. If sending a multilayered message that will stick is the plan, it is hard to top promotional... Read >

Promotion Materials Should Advertise With Purpose

Some promotion materials get their points across very well and create a buzz in the process. Others, unfortunately, fall well short of the mark. To gain the most from a campaign, promotional advertising needs to be handled with a clearly defined purpose i... Read >

Tips For Selecting The Right Promotional Gifts

Picking out promotional gifts for tradeshows, direct mail campaigns, customer rewards program and other purposes isn't as easy as it sounds. Thanks to literally hundreds of different promotional ideas that are readily available and customisable, making th... Read >